AMBO, Ethiopia—The last emperor of Ethiopia used to
travel here to drink water that seeped from fissures of volcanic rock.
The naturally sparkling liquid was so prized for its restorative powers
that locals called it holy water.
Ethiopians still quaff Ambo's precious resource. But today, it is
bottled and sold by a unit of multinational brewer SABMiller PLC, which
acquired an aging mineral-water bottling plant once belonging to Emperor
Haile Selassie.
Since SABMiller took over in 2009, the company has redesigned bottles
and overhauled assembly lines once held together by broomsticks and
wire. New flavors of Ambo water include pineapple and lemon-lime and are
sold to fancy hotels and European cafés.
http://nazret.com/blog/index.php/2011/01/12/sabmiller-taps-ethiopia-s-holy-water |
Keine Kommentare:
Kommentar veröffentlichen