Important Utterances of H.I.M. Emperor Haile Selassie I - page 329 -
|AMBO, Ethiopia—The last emperor of Ethiopia used to
travel here to drink water that seeped from fissures of volcanic rock.
The naturally sparkling liquid was so prized for its restorative powers
that locals called it holy water.
Ethiopians still quaff Ambo's precious resource. But today, it is
bottled and sold by a unit of multinational brewer SABMiller PLC, which
acquired an aging mineral-water bottling plant once belonging to Emperor
Since SABMiller took over in 2009, the company has redesigned bottles and overhauled assembly lines once held together by broomsticks and wire. New flavors of Ambo water include pineapple and lemon-lime and are sold to fancy hotels and European cafés.